Thinking Outside the Box: Starting a Law Firm on Craigslist
July 28, 2009
Four months ago, Afif Ghannoum, a 29-year-old attorney launched The Ghannoum Law Firm. The firm focuses almost exclusively on transactions and intellectual property for the biotechnology industry. What sets them apart is the way the firm started. Ghannoum used Craigslist to help launch his firm by advertising for potential partner-level attorneys. His Craigslist post received nearly 500 responses from lawyers in Ohio and New York City.
The firm currently has nine lawyers that operate out of a 500-square-foot office in Cleveland, but do most of their work from home and make client site visits in the same way that many information technology consultants do. The Med City News has an in-depth interview with Mr. Ghannoum in which he discusses how the firm has already attracted 20 clients in four short months. The firm attracts clients based on their bare bones approach and it’s ability to pass cost savings on to clients without sacrificing quality.
Although some may see this as a completely radical way to start a firm, in reality it’s just a passing of the guard from the old way of doing things to the new way. The consulting and advisory industry has been thinking outside the box for almost a decade now in setting up their business structure, all it took was a near economic meltdown for the legal industry to begin doing the same.
According to the Associated Press, Dallas Mavericks owner Mark Cuban is accused of wrongfully diverting millions of dollars from the NBA franchise’s home arena to help make up for cash shortfalls incurred by the team, according to a lawsuit filed by a company controlled by the team’s former owner.
Fortune online has a great article about 






